Built by multifamily operators, for multifamily operators

With more than two decades in multifamily, Anthony Paganucci has held senior leadership roles across management and marketing — and has spent his career studying where the industry's data, dollars, and decisions actually meet.

He founded Brynson on a simple premise: success in multifamily should not be rationed by portfolio size. As the creator of ILS Management, he transformed how property management companies and owner/operators approach their ILS investments — turning a fragmented spend category into a managed discipline.

Today, with Brynsights, he's pushing the category further — combining data and AI to give marketers, operators, and asset managers a single, unbiased view of performance across vendors and portfolios.

Anthony is an unapologetically fresh voice in the industry — known for cutting through vendor narratives, calling out conflicts of interest, and arguing that the next decade of multifamily belongs to the operators who treat data as strategy, not a side effect.